Bank Club
As club members, your bank customers can enjoy benefits such as discounts on personalized checks, accidental death and dismemberment insurance, travel discounts, Adventureland tickets, movie discounts and much, much more! The club can also be tailored to feature your bank's products and services. IBA provides all of your brochures, posters and marketing materials. Improve your bottom-line and generate non-interest income like over 80 banks in Iowa have already done. If you already have a bank club program, look at how we might save you thousands of dollars per year while giving your customers benefits they will use.
Contact
Dia Gross, Marketing Coordinator - (515)286-4384
Cheryl Miller, Marketing Coordinator - (515)286-2950
Gary Livesay, VP, Agency Services - (515)286-4368
IBA Members - View Bank Club Page
Best of Iowa Awards
Best of Iowa is the state-wide advertising and marketing competition for members of the Iowa Bankers Association (IBA). The IBA sponsors the Best of Iowa Competition to give deserved recognition to those bank marketers who are responsible for creating and executing successful marketing and advertising programs that enhance the image of their banks and contribute to profitability. Included in the Best of Iowa Awards is the category of Community Development. This category recognizes a bank’s community and economic development efforts and initiatives. All entries will be displayed and awards presented at the Best of Iowa Awards Breakfast during the IBA Annual Marketing Conference, May 7-9, 2008, at the West Des Moines Sheraton.
Contact
Dia Gross, Marketing Coordinator - (515)286-4384
Calendar Program
The Iowa Bankers Association offers the “Scenes of Iowa” calendar, developed exclusively for member banks, using photographs taken of Iowa scenes by Iowa bankers, their family members or bank directors. The calendar is a high-quality, low-cost marketing tool and is custom imprinted for each bank with their logo, office locations, website address, etc. The "Your Future. Our Focus" logo is also displayed throughout its pages. Thank your bank customers for their business with the “Scenes of Iowa” calendar. They will enjoy the scenic tour through Iowa ’s four distinctive seasons – and , your bank name and logo will be in their home or business all year long!
Contact
Cheryl Miller, Marketing Coordinator - (515)286-2950
Consumer Education Stuffers
In an effort to help you educate your customers on some of the recent hot financial topics, the Iowa Bankers Association has developed a series of brochures that you can use as statement stuffers or educational pieces in your bank lobby. These stuffers can be personalized with your bank name, address, city, state, phone and web address, and fit in a standardsized business envelope, or brochure holder in your bank lobby. Keep your customers informed and safe with these helpful tips. Order a supply of these educational stuffers today!
Contact
Dia Gross, Marketing Coordinator - (515)286-4384
Latino Banking Solutions Brochures
The Iowa Bankers Association has developed three brochures, written in Spanish, to help educate your Latino customers on how to: send money to their families back home; purchase a home; and/or, purchase an automobile. Help your Latino customers learn informative tips on important financial decisions and prevent them from becoming a victim to predatory lenders. Order a supply of brochures today!
Contact
Cheryl Miller , Marketing Coordinator - (515)286-2950
Stephanie Harris, Interface Designer/Graphic Specialist - (515) 286-4339
Logoed Apparel & Promotions
Iowa Bankers Association has teamed up with Logoed Apparel & Promotions by Pat Langel to offer our members the opportunity to purchase their bank’s logoed apparel and promotional items through our endorsed vendor. As an IBA member, you are guaranteed a great product and a great value, and a portion of every item purchased is donated back to the IBA. Satisfaction is always guaranteed.
Contact
Ben Hildebrandt, Vice President Marketing, Member Services & Public Affairs- (515)286-4212
Marketing Conference
This intensive two-day conference uses regional and national speakers to cover the most timely issues in bank marketing and emphasizes practical applications that can be implemented immediately. Plus, the conference provides a forum for networking, revitalizing energy and creativity. The conference is held each spring in West Des Moines.
Contact
Dia Gross, Marketing Coordinator - (515)286-4384
Darcy Burnett , Education Coordinator- (515)286-4352
Marketing $ense
To keep bank marketers current on marketing-related topics, the IBA provides a regular feature in our bi-monthly newsletter, Exchange. Marketing $ense is an ongoing column written by members of the IBA Marketing Committee. Your article submissions, original or previously published, are welcome.
Contact
Dia Gross, Marketing Coordinator - (515)286-4384
Emily Saveraid , Editor - (515)286-4349
Membership Decals
These distinctive decals tell your staff and customers that you are a member of the Iowa Bankers Association and, by being a member, have made a commitment to your industry. Decals are provided to member banks each year.
Contact
Cheryl Miller, Marketing Coordinator - (515)286-2950
Personal Economics Program (PEP)
PEP is a national consumer education program for bankers working with educators to teach young people and adults about banking services, personal financial management skills and the importance of saving and establishing good credit.
Contact
Cheryl Miller, Marketing Coordinator - (515)286-2950
State Basketball Tournament Scholarships - Boys and Girls
Each year, the IBA actively participates as sponsors and advertisers in the highly visible Iowa Boys and Iowa Girls State High School Basketball Tournaments. In addition to the sponsorships, the IBA also awards five scholarships to participating male and female athletes who excel not only on the court but also in their schools and communities.
Contact
Dia Gross, Marketing Coordinator - (515)286-4384
Trees For Kids and Trees for Teens Program
Trees for Kids is a coordinated tree education and planting program for elementary and secondary schools in Iowa. Local nurseries sell the trees to schools at cost and the trees are purchased with funds donated by the banks. It’s a great way for Iowa banks to gain visibility and lend support to local schools.
Contact
Cheryl Miller, Marketing Coordinator - (515)286-2950
Wrestling Scholarships
A new scholarship program was developed in 2003 to add to the girls and boys basketball scholarships the IBA awards each year. In conjunction with the Iowa High School Athletic Association, the IBA annually awards a $1,000 scholarship to an outstanding athlete during the Iowa High School Athletic Association State Wrestling Tournaments.
Contact
Dia Gross, Marketing Coordinator - (515)286-4384
Your Future. Our Focus. Advertising Campaign
A new advertising campaign was developed in 2001 to create awareness among our Iowa lawmakers of the importance of the banking industry in the state. For over 130 years, Iowa communities, small and large, have depended on Iowa banks for helping farmers, families and entrepeneurs with community reinvestment, financial education and volunteering.
Contact
Ben Hildebrandt , Vice President Marketing, Member Services & Public Affairs- (515)286-4212
Doing Business with Latino Customers, Doing Right!
With the ever growing Latino population whose buying power has grown to $686 billion dollars in 2004, and is expected to be $992 billion in 2209, it is imperative to address their financial needs. So, who’s doing it right and how successful are they? And more importantly, what are they doing to be so successful? Click here to see more.
New Americans Task Force PSA Announcements
We are proud to offer these 30-second PSAs to you. Our goal is to help inform as many people as possible on how bankers can help with financial needs.
PSA 1 Spanish
PSA 2 Spanish
PSA 3 Spanish
PSA 4 Spanish
PSA 5 Spanish
