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IBA to Sponsor Avenue of Breeds at State Fair

Archived Industry News:IBA to Sponsor Avenue of Breeds at State Fair

Last Updated: 5/28/2021 3:32 PM

IBA to Sponsor Avenue of Breeds at State Fair

The Iowa Bankers Association has stepped up to support a longtime Fair display — the Avenue of Breeds — and will be joined by WHO Radio Big Show as the media sponsor. Since 1975, the Avenue of Breeds has drawn urban and rural visitors alike to view various breeds of animals found on farms in Iowa.

“The Iowa Bankers Association is proud to be able to sponsor this year’s Iowa State Fair Avenue of Breeds,” said John Sorensen, president and CEO of the Iowa Bankers Association. “We wanted to be a part of preserving this beloved Fair tradition. It’s an attraction that helps Iowans better appreciate the importance of livestock producers to our economy and way of life.”

There was concern that the Avenue of Breeds would be dropped from the State Fair due to a budget shortfall from canceling the 2020 event. In a letter to legislators, State Fair CEO and Manager Gary Slater announced the attraction will continue thanks in part to the IBA's sponsorship. "We are excited that with the banking industry’s sponsorship, we will be able to once again showcase and celebrate Iowa’s diverse livestock industry," Slater wrote. Learn more. 

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