Today’s buyers can research, find options, rates and even purchase every product online which is changing the role of lenders today. Relationship building, consultative bankers differentiate themselves by helping their potential buyers self-discover why they need their product. They do that by managing the conversation skillfully and tailoring their questions for resonance so that they are speaking the prospect’s love language. They bring indispensable value through the questions they ask and the way in which they ask those questions.
Alex Cole-Murphy, Sales Development Expert with Anthony Cole Training Group, will help RMs and lenders create greater demand for their products and services by helping them engage and gain insights from their prospects.
What You’ll Learn
- How to have a relationship building conversation about things that matter utilizing a pre-call plan, with specific questions to ask to tailor for resonance
- The specific skills needed to be a relationship building, consultative banker
- A skillful, drilled down, questioning approach that will help lenders to be a guide for their prospects
Who Should Attend
Bankers in all lines of business, trainers and training managers.