Stowater Finds Success in Bank Marketing
When Liz Stowater was looking for a career change, the banking industry came calling. . An open marketing position at a bank came along at the right time for Stowater — a graduate of the University of Northern Iowa with a degree in communications. “The bank had some great customer service events in place when I started, and I have been able to build the marketing function to include all aspects of integrated communications for our community bank,” she said.
Today, Stowater is vice president, marketing at Iowa State Bank in Algona. “I am able to be involved with many different facets of banking, and share the story of how Iowa State Bank helps people succeed,” she said.
How did you get into banking as a career?
After working in communications for a statewide association, including some government relations work, I was looking for a change when I was approached by the then-president of Iowa State Bank to apply for their marketing position opening. The bank had some great customer service events in place when I started, and I have been able to build the marketing function to include all aspects of integrated communications for our community bank.
Prior to your current role, what was the most unusual or interesting job you’ve ever had, and what lesson did it teach you that you still use today?
While in college, I took a part-time summer job as an activities director at a nursing home. While working there, I realized the importance of truly being involved in the moment especially with the senior population that I served. Being “in the moment” is more important than ever as today’s world is increasingly-distracted by cell phones and social media.
What is your best elevator pitch for why banking is a great career?
My job as the marketing officer gives me great satisfaction as I work to showcase what makes Iowa State Bank a great place for customers to bank. I am able to be involved with many different facets of banking, and share the story of how Iowa State Bank helps people succeed, including our shareholders, employees, customers and community.
How does getting involved with the Iowa Bankers Association help you and your bank?
As a member of the IBA marketing peer group, I have a great support system of fellow marketers who share advice, ideas and offer additional connections when our bank has questions about a variety of banking endeavors. As community banks, many of the IBA member banks have a real kinship in helping each other meet the needs of their organizations and the Iowans they serve.
When you’re not at work, what do you like to do most?
I am an early morning riser and pride myself in taking fitness classes before my morning cup of coffee. My husband and I are the parents of two college kids at Iowa State University, so I love to support them as their chief cheerleader. Additionally, I enjoy cooking, reading and most-recently I earned Best of Show for my rhubarb pie at the Kossuth County Fair.
What is a quote or guiding principle you live by?
Underpromise and overdeliver. This sentiment can also be summarized in the phrase, exceed all expectations. I’m a big believer in pursuing excellence, and I work to share that philosophy at work and with my family.