Hemer: Bank Marketing With Meaning
Taylor Hemer, vice president of marketing for United Bank of Iowa, applied for a marketing position fresh out of college at the bank and hasn’t looked back since. She said no two days are the same within the world of bank marketing, and she’s seen the powerful role a community bank plays in strengthening local relationships.
Hemer appreciates the opportunity to network with other banking professionals through IBA events to bring fresh ideas back to the bank. When she isn’t working, she enjoys spending time with her husband and son, cheering on the Chicago Bears, drinking coffee, and planning their next beach vacation. 
What drove you to choose a career in banking?
Fresh out of college, I was looking for an entry point into marketing after moving to a small town. I was encouraged by several people to apply at United Bank of Iowa, known as a great place to work. Taking that leap was a decision I’ve never looked back on. Over time, I’ve seen the powerful role a community bank plays in building trust and strengthening local relationships.
Describe one life experience that taught you a lesson you apply to your banking career.
One of my most meaningful life experiences taught me that life is short and to make every day count. I carry that lesson into my work by showing up with intention, working hard, and ensuring I’ve given my best effort each day. Approaching work with this mindset promotes a positive outlook and has a powerful impact on how I lead, perform, and start each day.
What is your best elevator pitch for why banking is a great career?
A career in banking offers opportunities for a wide range of skills, personalities, and career paths—there truly is something for everyone. Banking, especially within marketing, is constantly evolving, which means no two days are the same. If you’re looking for a career that challenges you, invests in your growth, believes in your potential, and allows you to give back to the community you live in, banking is an excellent choice.
How does getting involved with the Iowa Bankers Association help you and your bank?
Involvement with the Iowa Bankers Association provides valuable resources, education, and networking opportunities that benefit both UBI and myself. Through peer groups, conferences, and ongoing training, I’m able to connect with other banking professionals, share ideas, and bring fresh insights back to UBI. These experiences help us stay current in an ever-evolving marketing world and strengthen our bank.
When you’re not at work, what do you like to do most?
When I’m not at work, I enjoy spending time with my husband, Ryan, and our son, Graham. In my free time, you’ll often find me watching Chicago Bears games, enjoying a good cup of coffee, and planning our next beach vacation.
What is a quote or guiding principle you live by?
“Don’t fix problems before they exist.” This advice came from my former supervisor, Marcia Cates, and it has really stuck with me. In marketing, it’s easy to get overwhelmed by every detail, but focusing on the main goal helps me stay grounded, keep campaigns on track, and approach challenges with confidence.