Emphasizing the lifelong value of banking relationships, Iowa banks are committed to supporting Iowans through every financial milestone, from childhood to retirement

JOHNSTON, Iowa (Aug. 7, 2025) — The Iowa Bankers Association is proud to announce the launch of its new public image advertising campaign, “IOWA BANKS. Your partner through it all.” This initiative spotlights the importance of having a strong, lifelong banking relationship at every stage of life’s journey.

The new campaign launches today and aims to educate and engage Iowans on the value of building lasting relationships with their local banks that are rooted in trust, collaboration and shared goals.

“We know that evolving technology is rapidly changing the ways in which people bank,” said Jenica Lensmeyer, vice president of marketing and industry relations for the IBA. “However, a banking relationship will always be important — ensuring financial security and guidance through all of life’s milestones — whether it’s buying a car, saving for college, purchasing a home or planning for retirement.”

The statewide campaign will include TV and radio spots, print ads, social media content, and digital marketing efforts, all under the unifying message: “IOWA BANKS. Your partner through it all.” This tagline reflects Iowa banks’ commitment to helping individuals and business owners grow their financial knowledge and navigate their financial journeys.

Media assets: https://we.tl/t-h87XLMReWd

About the Iowa Bankers Association

The Iowa Bankers Association represents Iowa banks and savings institutions. Iowa bankers are committed to the values of honesty, hard work and community service, and have been a trusted resource for Iowans for more than 135 years. Iowa banks offer FDIC insurance and lend over $88 billion to help individuals, business owners and agriculture. Nearly 40,000 Iowans work at an Iowa bank, and bank employees volunteer more than 300,000 hours to support local communities each year. To learn more, visit www.iowabankers.com.