The resources used to support sales and marketing efforts is expanding and changing daily. Traditional promotion solutions, focused on mass media and direct selling, are giving way to target marketing, digital communications and social media. So where is the proper balance to develop effective activities. The secret lies in strategic marketing, a condition that demands effective planning and execution. This session will help clarify the critical decisions that must be made to ensure that every sales and marketing investment is producing an acceptable return on investment (ROI). Attend and learn how to adopt a strategic approach to promotion planning. Learn how to use an easy-to-follow process to prioritize and implement your marketing efforts.
Featured Events
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2024 IBA Fusion Conference (HR/Marketing)
April 9, 2024
8:00 am - 11:00 am -
2024 IBA Regional Meeting Golf Outings
May 13, 2024
10:00 am - 4:00 pmMay 14, 2024
10:00 am - 4:00 pmMay 15, 2024
10:00 am - 4:00 pmMay 20, 2024
10:00 am - 4:00 pmMay 21, 2024
10:00 am - 4:00 pmMay 22, 2024
10:00 am - 4:00 pm