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How a CEO can be Brand Champion of the Organization Webinar


As the CEO of your bank you have many responsibilities. However, I would argue that the greatest responsibility of every CEO is to champion the brand of the organization. A good CEO will surround himself with the necessary human capital to fulfill many of the technical responsibilities of leadership. Yet, the one responsibility that cannot be delegated is that of the brand champion. In this session we’ll discuss the role of the brand champion and how the brand champion must lead the entire organization in a belief system that unites and ignites the human capital of the organization. We’ll discuss the functions of being a brand champion and how, as the brand champion, you can continue to grow and thrive so that your passion and energy is contagious across the brand network. The brand champion must believe and embody the brand and lead the charge for the entire organization. A great brand champion will make purpose and belief the primary currency for employees and not just monetary compensation. Be the brand. Be the brand champion.

Topics to be covered include:

  • Leadership
  • Human resources
  • Communications
  • Marketing
  • Training and development

Target Audience: President/CEO; CFO; CIO; COO; CMO