Rates have never risen this high this fast, putting an end to a historic mortgage refinance market. How do we continue to grow loans when pricing is changing so rapidly and credit quality concerns are growing? This presentation will answer that question with real, actionable data.
Key Takeaways:
• Industry normative data on current trends in loan purchase activity – consumer and business
• Data elements that are proven to predict capacity to borrow in a variety of economic conditions
• How to leverage propensity to buy to grow without offering below-market loan rates
• A roadmap for putting data into action to grow loans using digital marketing strategies
• Case studies of institutions that are already succeeding in this endeavor
Target Audience:
ALCO members, CEOs, CFOs, chief retail, chief risk officer, controllers, funding officers